The student voice influences the way in which QMUL communicates with all of our current students. This project aimed to give students a stronger voice in the university through one paid internship within QMUL’s Directorate of Marketing and Communications. The internship represented an exciting opportunity for a student to gain valuable experience on key career-enhancing areas and hands-on experience working within a number of teams in Queen Mary, at the same time helping to shape our student communications channels and campaigns, encouraging student engagement and enhancing the student experience at QMUL.
The intern benefitted from substantial experience of Higher Education marketing and communications activity and gained valuable insight into how a Public Relations function works, thereby being better able to contribute and make suggestions for further opportunities to engage with students.
- She attended strategy and operational meetings; they contributed to the development of marketing and communication strategies and plans and helped deliver them; they met and worked with a variety of colleagues from every discipline and at every level of seniority; and they learned more about how projects are run, and how strategies are designed and decisions are made.
- She attended and participated in several meetings with the Student Communications Manager, including the Sustainability Student Activity Group, film project meetings and National Student Survey (NSS) planning meetings. This participation helped us to continue to tailor our communications with students, and highlighted areas for further thought and development.
- She also worked with colleagues in the Students’ Union, including the Vice-Presidents for Welfare and Education, on a number of projects. This has supported the positive relationship with the Students’ Union, and increased the sharing of news, activities and campaigns with students.
You can read the full project report by downloading the pdf file above, and view the project poster presented at QMUL’s 2016 Teaching and Learning Conference below (click to enlarge):